Who we are

We are a research-based consulting firm that focuses on the marketing component of the profit equation in the Experience Economy, Branding, and Technology sectors. Our solutions present insight into the factors that drive your customers' behavior and offer guidance to increase your market share, revenues, and profits.

Our research-based approach to marketing consulting is based on helping clients break down complex issues and developing customized research solutions that effectively address those issues. We focus on providing fact-based advice that is actionable within the client's business context. By putting our pioneering consumer behavior research into a managerial context, SPIDER Market Research mastered the process by which data is transformed into insight. We combine this with deep industry expertise to develop innovative solutions that generate tangible, demonstrable returns.

Our projects typically focus on complex strategic marketing issues such as market segmentation and sizing, product positioning, pricing, product design and new product introduction, customer loyalty, and brand value. As a result, your knowledge and experience in turning the results from these kinds of research activities into revenue enhancement strategies for our clients in our target industry verticals is imperative.

We invest heavily in Research and Development to bring together the best of academic research and consulting practice. This union provides sound solutions for complex market problems. We merge historical market data, original research, and substantial business experience to identify and develop market opportunities. As specialists within customer behavior-based business and consumer research, we are recognized leaders in the application of choice demand modeling techniques. We conduct both qualitative and quantitative research to help you better understand multi-faceted issues and approach them from informed perspectives. To help you put the research into action, SPIDER Market Research builds customized, user-friendly market simulation tools that provide you with "what-if" decision support capabilities to simulate competitive market environments. We also take an active role in start-ups and new market developments.